Online retailers told to change websites by OFT

A check consisting of 156 popular websites suggested that 62 of them may not be fully complying with consumer protection law.

The oft said that they found compulsory charges and unreasonable restrictions on refund without prior warning at the online checkout. The retailers that have these problems have been asked to change before Christmas.

 

Google Warns of Upcoming Exact Match Domain Algorithm Change

 

Matt Cutts is the head of webspam for google. He announced a small upcoming algorithm change which is meant to reduce the amount of low quality exact match domains in search results. Exact match domains contain keywords that exactly match the search query.

Cutts also tweeted, “New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.”

The Content Makes The Website, How Optimised Is Your Page?

When you create a website, the main goal is to achieve a high SERPS (Search Engine Results Page).  If you don’t have this then users of the internet will never know about you, and your website will not be easy to locate in search engines.

So, are you wondering how you can get higher rankings and be able to optimise your website?

Using professional content writers is a great way to keep your pages on topic. If you are going to use content writers then you need to ensure they know how to write for the web.

19 SEO Techniques

1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, and because it changes regularly that means that the tactics that worked the previous year, may not work this year. You have to be completely committed to the process and it requires a long term outlook.

2. Be patient. The key part of SEO is about being patient and not expecting results straight away. Results can take months to see especially if you are new to doing business online or if you are pretty small company.

Basic Fundamentals of Internet Marketing

Internet marketing is an important term when one talks of the success of an online business. It holds equal importance for an online business as it holds for an offline business. The online market still has high prospects of growth and therefore it needs to be tapped with the right strategies.

Tips on Social Media Optimisation

Before you can put any of these tips to use, you may want to understand a little more about the differences between Social Media Marketing and Social Media Optimisation.

SMM = Social Media Marketing

Social Media Marketing is strategically using the big social sites to spread your brand name or drive traffic back to your web presence.

SMO = Social Media Optimisation