Search engine optimisation (SEO) is the process of improving the ranking of a website in search engines. In general, the earlier/higher ranked a site is on a search engine, the more visitors it will receive from search engine users.

Most online traffic comes from the search engines. If someone is in need of something, they'll head to their favorite search engine, say Google, type in what they're looking for and then are presented with a list of websites that focus on the terms the searcher entered in. People using search engines rarely visit past the first page of results, so it’s important to have your site optimised.

SEO Tips for Websites:

Use keywords within the titles of your web pages.
Use headlines that contain those same keywords within a heading on your page.
Writing content that not only uses those keywords but that also uses related words within that content.
Creating a site map that the search engines can read easily.

It's also important to point out that the search engines rank each web page within your website differently.

Your website might consist of 50 pages and each of those pages will be ranked differently within search engines like Google. This is why you treat each web page differently. Each page will have its own set of keywords, its own text, and its own links.

It's also important to point out that just because you do everything right on a web page doesn't mean that you'll get ranked well instantly. You must also work on getting traffic to those web pages and this is where "off-page SEO" comes into play.

The bottom line is, SEO will help your site rank well within the search engines if you are consistent with it. It's a very precise way of structuring your web pages so that the search engines understand what your site is about and rank you accordingly. This is why SEO is necessary for your site if you want it to rank well. Give the search engines what they want while at the same time providing your site visitors with a good experience and providing content that other sites will want to link to.

Introspective have a wide range of SEO services to suit all requirements,  Please call us on 0114 243 7368

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