Course Location: Sheffield
About :
Used correctly, Google Adwords can play an essential role in your online marketing strategy. It offers subscribers the opportunity to promote their websites within minutes of setting up an account. To get the most out of your account however, and avoid potentially expensive mistakes, it is critical that your account is configured and managed correctly.
Duration :
Half Day (9:30 am to 12:30 pm or 1:30pm to 4:30pm).
Who Should Attend :
This course is aimed at anyone interested in using Google Adwords as an online advertising platform. No technical ability is required.
Course Content:
● What is Google Adwords?
● Using Google Adwords
● Identifying cost-effective keywords and phrases for a campaign
● Keeping costs to a minimum
● Measuring SEO vs SEM
● What is A/B Testing?
