Course Location: Sheffield
About :
The web is the most powerful and cost-effective sales and marketing tool available. In a difficult economic climate, it can be used to generate new business, increase turnover and promote your company easily and without huge financial outlay. This course will show you how to assess your existing website and web presence and set realistic objectives. You will explore the various options available to increase turnover: online advertising, search engine marketing and how to create successful email campaigns.
Note: This is a general overview of the topics listed below. If you wish to address certain topics in more detail, one or more of our half day specific courses may be more suitable or complementary.
Duration :
Full Day (9:30 am to 4:30pm).
Who Should Attend :
This course is aimed at business owners and senior managers who do not employ dedicated web marketing professionals, but wish to implement an effective web marketing strategy as a cost-effective way to generate new business.
Course Content :
● Assessing your situation
● What are your objectives
● Defining a strategy & tactics
● The Online Mix: Online Advertising, Banner Ads, using Rich Media, Emailshots
● Search Engine Marketing
● Other Marketing
● Generating a Marketing Campaign and an Action List
