Many people own smart phones and use these to browse the internet. Mobile digital media time was at 51% compared to desktop at 42%. Not only that but 80% of people use their smart phone to search the internet and 42% use a tablet.
People not only use their smart phones to search the internet but also to access mobile apps. It was recorded that 89% of people’s time is spent browsing on mobile apps. This data just proves that if you’re not reaching out to your audience through mobile friendly websites or apps, then you could be missing out on prospective business.